the very reason under luna came about is because of ingredients. ingredients are simply everything to a product and yet no one talks about them - and that's because most of the time they are just plain horrifying.
those unspeakable ingredients that are giving you "voluminous", "static-free hair", "a shampoo so rich you only need to lather once" are penetrating your skin and running through your bloodstream.
the skin is our largest organ. studies show between 60 - 100 percent of what we apply to our skin is absorbed into the body. IF you have time to google ingredients such as polyethylene glycol, phenoxyethanol and cocomidopropyl betaine, you'll find all kinds of websites discussing their levels of toxicity, how they are endocrine disruptors or in other words chemicals that will interfere with your reproductive system.
doesn't seem too far fetched to think we should be able to rely on companies to do the research, formulation and label according to the so-called standards of being natural and organic. well, those standards are another topic, another day.
personally I've relied on these "all natural" companies to steer me in the right direction as to what is safe & what isn't for my hair and body because who has time to research every single ingredient just to verify these are in fact "all natural" ingredients. I don't. well... I made time for it and ta-da under luna came about.
relying on the fact that people can't pronounce 80% of the ingredients and no one has time to delve deep into every single ingredient - here is the short version of what you need to know.
provided by Natural Healthy Concepts