Honoring Women-Founded Brands for Small Business Saturday
haircare
Under Luna
Founded by Carly Ferrarese.
Herbalist-formulated hair and body care made with plant-based ingredients.
Our new regenerative organic certified cotton toiletry bag + Serenity Conditioner, 2 fl oz.
- Made in the USA
- 100% organic cotton, fair trade
- Roomy, soft, and ready for all your UL essentials
- Serenity Conditioner nourishes and softens from root to tip without heaviness, helping reduce dryness. It improves manageability, and leave hair silky-smooth and soft!
Skincare
Botnia
Founded by Justine Kahn.
A slow-skincare line rooted in herbalism and science.
Essential Enzyme Cleanser + Exfoliant, 1.69 fl oz (travel size)
- Plant- and fruit-derived enzymes — pomegranate, juniper hydrosols, and calendula — work to gently dissolve dead skin cells, rather than scraping them off.
- Brightens, smooths, and supports balanced skin
- Gentle enough for sensitive skin
- Also supports a balanced, calm complexion by combining botanical extracts and skin-soothing hydrosols — not just exfoliation, but nourishment and gentle care
Makeup
Minori
Founded by Anastasia Bezrukova
A clean, minimalist makeup line — “makeup for people who don’t wear makeup.”
Daily Mineral Sunscreen SPF 30, 10 ml (travel size)
- Lightweight, non-greasy mineral SPF
- Universal “banana” tint that melts into all skin tones — no white cast, just a smooth, skin-like finish.
- Reef-safe, zinc-oxide formula
- Gentle + suitable for sensitive skin
- Enriched with skin-soothing botanicals like chamomile, aloe vera, and pomegranate extract — offering hydration, calm, and antioxidant support.
wellness
WOODEN SPOON HERBS
Founded by Lauren Haynes
Herbal wellness formulas made with plants, tradition, and everyday balance in mind.
Magic Magnesium, Spirulina Blue Lemonade — sachet
- Easy-to-mix powdered magnesium
- Features 200 mg of absorbable magnesium citrate — vital for energy, muscle, bone & dental health.
- Supports gut health, hydration, nervous system balance, and promotes a sense of calm.
- Naturally flavored and sweetened (blue spirulina + lemon + monk-fruit) — no heavy processing, sugar, or artificial additives.
adventure essentials
Mimikai
Founded by Stephanie Watson & Michelle Arnau
Plant-powered outdoor protection inspired by nature’s own defenses.
Mosquito & Tick Bug Spray, 3.4 fl oz (travel size)
- DEET-free, effective repellent powered by a natural compound derived from wild tomato plants and tropical fruit.
- Provides up to 8 hours of mosquito protection and 4 hours of tick protection.
- Non-toxic and free of harsh chemicals — safe for adults and children 2+.
- Lightweight mist that won’t melt plastic, won’t feel greasy, and leaves no sticky residue.
Functional Wellness
Clevr
Founded by Hannah Mendoza
Functional, plant-forward lattes designed to support energy, focus, and overall balance — without the crash.
Matcha SuperLatte (powder sachet)
- Organic Japanese matcha + oat-milk & coconut-cream base for a creamy, dairy-free latte
- Blended with adaptogens, mushrooms, and probiotics — for mood support, steady energy, and gut-friendly digestive balance
- Offers a smooth, slightly sweet matcha flavor without bitterness, with a frothy texture when mixed with hot water — no fancy equipment required