Ingredient Spotlight: Grapefruit
why we love grapefruit
The Benefits
· Cleanses and clarifies: Natural astringent properties help remove buildup, excess oil, and residue from the scalp and hair.
· Promotes hair growth: Rich in vitamin C, which supports collagen production and healthy hair follicles.
· Balances oil production: Helps regulate sebum levels, making it beneficial for both oily and combination scalps.
· Adds shine and vibrancy: Helps smooth the hair cuticle, giving hair a natural gloss and healthy bounce.
· Uplifting aroma: The energizing, citrus scent can boost mood and create an invigorating shower experience.
where to find grapefruit
The Ritual
Grapefruit is featured in our Deep Magic Hair & Scalp Serum, bringing its naturally clarifying and stimulating properties into every drop.
This multi-use, 4-in-1 ritual can be used in the following ways:
- Scalp Treatment: Apply a few drops directly to the scalp—especially areas that feel dry, flaky, or itchy. Massage gently to stimulate circulation and allow grapefruit’s antimicrobial properties to help purify and rebalance. Leave on as a pre-wash treatment for at least 20 minutes (or overnight for a deeper ritual), then shampoo as usual.
- Texturizer: Emulsify a few drops between your palms and scrunch into damp or dry hair to define waves and curls. Grapefruit helps smooth the cuticle and boost shine, while locking in moisture without weight.
- Anti-frizz Serum: Apply to dry hair to tame flyaways and add softness and luster. Grapefruit’s natural smoothing effect helps control frizz while giving hair a healthy glow.
- Protectant: Use before styling to shield strands from heat damage. Lightweight yet deeply nourishing, the serum forms a botanical barrier that defends while delivering nutrients.