Some people have a way of bringing clarity to the ever-changing world of wellness — distilling what truly matters and making it feel simple and accessible. Meredith Baird is one of those people.

She’s the founder of Nucifera, a minimalist vegan skincare line built around versatile, plant-based ingredients and the co-author of the new book Help Your Self: The New Rules for Wellness — a practical, research-backed guide to what actually supports optimal health. The book explores everyday essentials: nutrition, hydration, sleep, stress, skin health, hormonal balance, and more, all organized into clear, actionable steps that help people feel well in real life, not just in theory.

Meredith’s work — on the page and through Nucifera — reflects her gift for simplifying routines, elevating daily care, and helping people feel more nourished and at ease. We’re honored to welcome her into our Inner Circle.