pH Balanced: Why it's important

Hear me out about pH levels for a second, it’s actually pretty interesting.

pH is the measurement of how acidic or alkaline a substance is (0-6.9 is acidic, 7 is neutral and 7.1 to 14 is alkaline). All formulas, including shampoo and conditioners, have a pH level. With that said, human hair has its own, between 4 and 5.5. To be pH balanced, you want your formula or hair product to match your hair's pH levels.

Did we just go back to chemistry class? Exactly what I thought when I was knee deep in formulating these products. I thought I had left those lessons far behind, but come to find out the science of these formulations are EVERYTHING in creating the perfect recipe.

So what does this all mean? Let's keep it simple. Your hair is slightly acidic and when you jump in the shower you're exposing your hair to tap water, which is alkaline. Alkaline is the opposite of acidic, so this causes your hair cuticles to open. The ends of your hair will quickly open and drink in whatever you're serving. If you don't close the cuticles you're walking around with open and exposed ends drinking in whatever it comes in contact with like pollution, heat, etc. This is also what causes "fly aways" and split ends. Not to mention, all that product you've just used to clean and protect your hair is not safely tucked away inside the hair anymore. So then how do we close the cuticles?

By adding the natural ingredient derived from citrus fruits called citric acid we can easily balance the pH level, bringing the hair product back down to the level we need. In the case of our shampoo and conditioners, we need it to match our hair, between pH of 4 and 5.5.

But again, why are we talking about this? Because if you go around testing hair products, most products are not pH balanced - now you can understand how important it is!

All Under Luna shampoos and conditioners are pH balanced so that your hair locks in all the nutrients from each and every ingredient that was so carefully and purposefully chosen. We don't want any of those to go to waste, am I right??