Our 100% plant-based cleansers lift away buildup without stripping natural moisture, leaving the scalp balanced and hair soft, hydrated, and never weighed down.
2. Ingredient integrity, no guesswork
Every ingredient has a purpose — no filler, no fluff.
We’re transparent about what’s inside, and what’s not: no synthetic fragrance, sulfates, silicones, parabens, or phthalates.
3. Founder‑formulated by Carly
Under Luna began when Carly started blending herbs in her kitchen — and she still leads formulation today.
Guided by her herbalist training and a deep understanding of how plants support the scalp and hair, each formula is crafted in small batches under our Small-Batch Standards™.
4. A ritual that stays simple
Hair care doesn’t need to be complicated.
Cleanse and condition on wash days, with an optional serums when you want deeper support. Fewer, more concentrated formulas. No clutter.
5. Find your ritual with our Hair Quiz.
Tell us about your scalp, hair, and scent preference — essential-oil-free or herbal aromatic. We’ll guide you to the formulas and wash-day rhythm that fit you best.