Purple Shampoo Alternatives
What is Purple Shampoo?
Purple shampoos are toning shampoos used to neutralize yellow or brassy tones in blonde, silver, or highlighted hair.
They’re pigmented shampoos designed to cancel out brassiness—often used by those with light or color-treated hair.
Used to tone blonde or gray hair, purple shampoos rely on violet dyes to counteract unwanted yellow tones.
Why we don't love them
Most conventional purple shampoos are:
- synthetic violet dyes (like Acid Violet 43 or Basic Violet 1)
- sulfates and silicones that can damage or coat the hair
- fragrance and preservatives that irritate sensitive scalps
So while they tone brassiness, they often compromise scalp and hair health.
Clean Alternatives
1. Chamomile + Lemon Rinses (for natural blondes)
- Steep chamomile tea, cool, add a splash of lemon juice, pour over hair in the shower
- Brightens and enhances golden tonesUse as a final rinse or weekly treatment
- How to: Steep chamomile tea, cool, add a splash of lemon juice, pour over hair in the shower.
2. Apple Cider Vinegar Rinse
- Gently removes buildup that can cause dullness or brassiness
- Restores pH + shine
- Bonus: helps tone the scalp too!
3. Rhassoul Clay Masks
- Can gently clarify without stripping
- Helps bring out natural vibrancy, especially for lighter tones
- Tip: Blend with aloe or herbal infusion for a nourishing boost
4. Blue Tansy or Butterfly Pea (when used responsibly)
- Both have natural cool-toned pigments
- Does require careful sourcing and precision when using
5. Avoiding Yellow - Causing Buildup
- Synthetic silicones, sulfates, and heat styling can all contribute to brassiness
- To avoid build up, use a shampoo like Warrior Shampoo to deeply cleanse and nourish. All Under Luna products are safe for color treated hair.